A talk show costs parliamentary candidates $240,000 in Lebanon

Whether beamed into living rooms on television screens or heard over the radio, legislative hopefuls are keen to get their messages out to their constituents .

Father, left to right: Amin Gemayel, Prince Majeed Arslan, Omar Karami and Bashir Gemayel. Kids, left to right: Samy Gemayel, Emir Talal Arslan, Faisal Karami and Nadim Gemayel


Dubai  –  Six thousand dollars can buy a minute of air time, but a talk show episode can cost $240,000. In Lebanon, media outlets are charging parliamentary candidates exorbitant prices for coverage.

Whether beamed into living rooms on television screens or heard over the radio, legislative hopefuls are keen to get their messages out to their constituents before the May 6 election.

“Election season has prompted Lebanese media outlets to offer packages that can reach up to $1.5 million per electoral list,” says Roula Mikhael, who heads Maharat, a civil society group monitoring Lebanon’s upcoming vote.

“A month and a half ago, a minute on a morning television programme could cost you $1,000. But the prices go up steadily as the elections get closer,” says Mikhael.

These prices make people more frustrated as these candidates are willing to pay such amounts to support their campaigns, in a country that is suffering from a failing infrastructure, poverty and a mounting public debt.

One Social Media influencer who has a page on facebook called EL A’ama published a video, expressing his frustration about all the money that has been put on PR and advertisements.

“These parties and their candidates could have contributed that money to maintain roads and bridges, to improve electricity and roads. Candidates can put their names on these roads — we surely don’t mind.”

Lebanon has one of the world’s biggest public debt, equal to about 150 per cent of its GDP, according to the International Monetary Fund. Debt service absorbs almost half of government revenues, making Lebanon’s the biggest debt burden in the world according to the World Bank.

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With inputs from AP

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