Bloom Education and Bidayaat partner on 10 nurseries

Bloom Education, a subsidiary of Bloom Holding, has signed an agreement with Bidayaat to launch and operate 10 nurseries across the UAE over the next five years.

Bloom owns Brighton College Abu Dhabi and Brighton College Al Ain as joint ventures with Brighton College UK. Bidayaat is a UAE-based childcare development company that provides investment and consultancy services,

“Bloom Education’s strategy is to broaden the different segments within the country’s private-education sector, and nurseries form the bedrock of this strategy,” said Sameh Muhtadi, the chief executive of Bloom Holding. “We are keen to provide the right foundation for children who will benefit from our education model and approach.”


He said that the collaboration with Bidayaat would help drive the investment and growth of Abu Dhabi’s early childhood education sector.

Private schools in Abu Dhabi serve more than 62 per cent of the total pupil population, amounting to 224,000 pupils, according to the 2014/2015 statistics from the Abu Dhabi Education Council. Nearly a quarter of the pupil population is Emirati.

According to Adec, demand for private schools is increasing by 5 per cent. The current market for private schools is worth Dh3 billion.

“Bidayaat is committed to building stronger communities by nurturing responsible global citizens,” said Badr Al Olama, the chairman of Bidayaat. “We are confident this new partnership with Bloom Education will prove a win-win opportunity for all stakeholders and ultimately contribute to creating a more educated generation of students.”

ascott@thenational.ae

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