Brand Specialist – Durrah Sugar Refinery – Saudi Arabia


Job Summary


  • Responsible for managing a company’s brand.
  • Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of a company brands
  • Ensure brands strategy implementation

Primary responsibilities

  • Manage and enhance a company’s brands across all trade channels.
  • Plan & Coordinate all marketing & trade marketing activities in all trade channels
  • Ensure brand consistency, develop and enrich customer service experience.
  • Drive profitable sales, brand growth and loyalty in business areas.
  • Develop and execute brand management plans.
  • Problem-solve and troubleshoot daily operational issues, approaching all facets with an analytical, data-driven mindset
  • Leverage customer insight data to refine brand management & Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Develop and implement media planning and innovation strategies.
  • Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
  • Provide design and direction for web, product packaging, and other visual communications media for the company.

Job Details

Posted Date: 2020-04-12
Job Location: Yanbu, Saudi Arabia
Job Role: Marketing and PR
Company Industry: Food & Beverage Production

Preferred Candidate

Career Level: Mid Career
Nationality: Saudi Arabia
Degree: Bachelor’s degree

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