copywriter – Alfanar Company – Saudi Arabia

JOB PURPOSE:
 

• Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action.
• Familiarizing themselves with the product, target audience and competitor activities in the market.
• Write copy for all channels and formats, including emails, landing pages, websites, blogs, flyers, social media, surveys, events and direct mail.
• Brainstorming ideas and concepts for the visual and words with other members of the creative team.
• Presenting initial ideas to the creative team
• Writing various copy options, which may be presented to the client as a story board.
• Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
• Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials.
• Produce error-free content that adheres to the company’s style guidelines.
• Interpret creative direction and adapt points from creative briefs into persuasive copy. concepts.
• Simultaneously manage multiple projects with short deadlines.
• Propose copy concepts and present underlying strategic thinking to business leaders.
• Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Conducting research to formulate ideas or support writing.
• Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content.
• Apply writing strategies for the digital world, integrating SEO best practices into all web content.
• Proofread copy and review page layouts with a keen attention to detail.
• Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value.
• Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals.
• Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines.
• Adopt the style, tone and voice for different campaigns and audiences.
   

KEY ACCOUNTABILITIES:
 

• Create engaging content that is well researched to be used in various channels like brochures, newsletters, websites, social media, etc..
• Develop uniformity in the messages and be responsible for the tone and content.
• Writing and presenting a few options to clients.
• Create an ambience between the creative team for better production results.
• Should be able to copywrite speeches, interviews, press release news etc..
• Develop Technical content for newsletters, blogs and social media.

Job Details

Preferred Candidate

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