copywriter – Alfanar Company – Saudi Arabia


JOB PURPOSE:
 


  • Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action.
  • Familiarizing themselves with the product, target audience and competitor activities in the market.
  • Write copy for all channels and formats, including emails, landing pages, websites, blogs, flyers, social media, surveys, events and direct mail.
  • Brainstorming ideas and concepts for the visual and words with other members of the creative team.
  • Presenting initial ideas to the creative team
  • Writing various copy options, which may be presented to the client as a story board.
  • Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
  • Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials.
  • Produce error-free content that adheres to the company’s style guidelines.
  • Interpret creative direction and adapt points from creative briefs into persuasive copy. concepts.
  • Simultaneously manage multiple projects with short deadlines.
  • Propose copy concepts and present underlying strategic thinking to business leaders.
  • Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines.
  • Conducting research to formulate ideas or support writing.
  • Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content.
  • Apply writing strategies for the digital world, integrating SEO best practices into all web content.
  • Proofread copy and review page layouts with a keen attention to detail.
  • Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value.
  • Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals.
  • Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines.
  • Adopt the style, tone and voice for different campaigns and audiences.
     

KEY ACCOUNTABILITIES:
 

  • Create engaging content that is well researched to be used in various channels like brochures, newsletters, websites, social media, etc..
  • Develop uniformity in the messages and be responsible for the tone and content.
  • Writing and presenting a few options to clients.
  • Create an ambience between the creative team for better production results.
  • Should be able to copywrite speeches, interviews, press release news etc..
  • Develop Technical content for newsletters, blogs and social media.

Job Details

Posted Date: 2020-01-11
Job Location: Riyadh, Saudi Arabia
Job Role: Design, Creative, and Arts
Company Industry: Construction & Building

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor’s degree

Apply Now

Share This Post

Post Comment