Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.

Above, Diwali shoppers at the Oberoi Mall in Mumbai.

Amazon India ran multiple billboard advertisements to promote its online sales.

Flipkart and Amazon India, the two biggest online sellers in India, recorded a download of more than 10 million users.

Amazon India has partnered with WOW Express for deliveries to customers. WOW Express operates the rush delivery services on bicycles.

Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.

Fresh deliveries arrive from seller partners at the Snapdeal’s fulfillment centre in Bhiwandi.

Physical stores are working hard to compete with the huge discounts offered by online stores.

Amazon India ran multiple double spread ads in leading newspapers to promote its online sales during Diwali.

Diwali shoppers at the Oberoi Mall in Mumbai.

Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.

Flipkart ran full-page ads in leading newspapers to promote its online sales during Diwali.

Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.

Diwali sale at the Oberoi Mall in Mumbai.

Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.