Dubai celebrates two dynamic wins at CIFFT 2017

Thu 25-01-2018 16:36 PM

DUBAI, 25th January, 2018 (WAM) — Dubai’s Department of Tourism and Commerce Marketing – Dubai Tourism – is celebrating two award wins at the 29th edition of the CIFFT 2017 Awards, held in December 2017 at the Austrian Federal Economic Chamber in Vienna.

These prestigious accolades further bolster the city’s position as a pioneer of tourism marketing across both regional and international platforms.


Dubai received the highest accolade at the ceremony, the ‘CIFFT Grand Prix Award’, for the World Best Tourism Film in 2017. This was awarded to the ‘#BeMyGuest’ film starring Bollywood superstar Shah Rukh Khan, the eleventh time that the campaign video has been recognised at an international award ceremony this year.

The emirate also received the award for ‘Best Commercial Film Worldwide’ for the ‘Spirit of Dubai’ video, in recognition of the department’s pioneering work in celebrating and promoting the most popular aspects of life in the city. Since it was first released in September 2015, the video has garnered more than 27 million views on YouTube and won seven awards.

These two awards mark the culmination of a very successful year which saw Dubai Tourism’s campaign and commercial videos winning a total of 21 awards – including two Grand Prix – from all over the world. As well winning accolades for #BeMyGuest and Spirit of Dubai, Dubai Tourism’s film ‘Hatta Is Calling’ has been recognised in competitions throughout the year; the film’s beautiful and evocative shots of the region of Hatta in Dubai earning it three awards in 2017.

WAM/MOHD AAMIR/Nour Salman

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