Dubai Festivals Establishment launches design competition

Wed 21-03-2018 22:55 PM

DUBAI, 21st March, 2018 (WAM) — Building on Dubai’s status as a global fashion destination, Dubai Festivals and Retail Establishment, DFRE, an agency of the Department of Tourism and Commerce Marketing, Dubai Tourism, is launching a first of its kind competition ‘Design for Dubai’ which aims to support local and regional designers and showcase their talent on both a regional and international stage.

The Design for Dubai competition will invite designers from across the GCC to submit three to four images of their capsule SS18 collection for runway, ready to wear, jewellery and accessories to be in with a chance of winning an exclusive month long, pop-up retail space in the new fashion extension at Dubai Festival City Mall.

The exclusive judging panel will include the biggest names in the retail and fashion industry.

Ahmed Al Khaja, CEO of DFRE, said: “We are excited to announce the launch of a brand new initiative that aims to discover and promote fashion designers from across the region, offering them the opportunity to showcase their collections in an exclusive dedicated retail space provided by our partners at Dubai Festival City Mall. I look forward to seeing designs from the incredible talent we have within the GCC, as well as providing the next step for the winners in their fashion careers. Dubai is well established as an international fashion destination and continues to be a base for emerging talent to launch themselves.”

There’s good news for budding fashion designers – the competition is open to all residents and nationals from the GCC and will run for two weeks from 21st March until 4th April, with the five winners to be announced on 9th April.

The Dubai Design Competition builds on the Market Outside the Box (MOTB) event, which took place earlier this year as part of Dubai Shopping Festival (DSF), in highlighting local designers. The 5th edition of MOTB saw 123, 422 people visiting the outdoor market during its residency at Burj Park, drawing an array of beautiful artisanal products from independent fashion, jewellery, beauty and homeware retailers.

WAM/Tariq alfaham/Hassan Bashir

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