Dubai Women Establishment (DWE) is set to host, in collaboration with the Department of Economic Development (DED), ‘Insta Hub – a platform for women e-Traders’, as the first of various initiatives and projects which the two parties plan to launch over the coming months. The event is being held in line with a partnership agreement signed by DWE and DED to support e-Trader licence-holders at Dubai Ladies Club in Jumeirah, from March 19 to 20.
‘Insta Hub – a platform for women e-Traders’ has been organised to help UAE and GCC female nationals who own e-businesses in marketing their products and services and reaching a larger range of consumers inside and outside of the country, through the e-Traders licences issued by DED to conduct business activities on social networking sites.
The event will feature workshops conducted by experts and specialists from DED who will deliver complimentary consultations, as well as talks by successful UAE e-business owners, and provide attendees with an opportunity to network with fellow entrepreneurs. The event will also include an exhibition to showcase a range of products from entrepreneurs across the UAE.
The ‘Insta Hub’ event is part of a partnership agreement signed between Dubai Women Establishment with the Department of Economic Development (DED) to register 36 e-Trader licences free-of-charge to UAE and GCC women who have established businesses on social networking sites. DWE supports female DED e-Trader licence holders by sharing details about their events with DWE’s database and Dubai Ladies Club members, and promoting them via the Establishment’s social media channels. DWE also provides the women e-Traders with a 30% discount on annual membership and services provided by Dubai Ladies Club and the ‘Al Asalla Spa’, and organises exhibitions for their products and services at the Club’s premises.
The agreement was signed by Shamsa Saleh, CEO of Dubai Women Establishment, and Omar Khalifa, Deputy CEO of Commercial Compliance & Consumer Protection (CCCP) sector in DED.
Shamsa Saleh expressed her satisfaction with the strategic partnership signed with DED, and explained that the partnership comes in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for government entities to enhance cooperation, exchange experiences, and implement best practices in order to serve the public interest.
She also highlighted the commitment of H.H. Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment and wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs, to supporting Emirati women and providing them with the tools required to develop their skills, by launching innovative initiatives and programmes that support DWE’s vision to enhance the participation of Emirati women.
Omar Khalifa, said: “We are delighted to partner with Dubai Women Establishment to bring together leading business women in the UAE, and create more opportunities for doing business on social networking sites.”
He added: “The Department of Economic Development is promoting further economic activity in Dubai by creating partnerships with government and private sectors. Our partnership with Dubai Women Establishment will add value to traders across social media channels. We will also enable social media entrepreneurs to participate in exhibitions held in the UAE, and open new channels for them in co-operation with major retail outlets.”