Etisalat launches digital services unit

Etisalat is hoping to boost revenue by offering digital transformation services for clients in the UAE, with the launch of its “Etisalat Digital” business unit.

Etisalat Digital, unveiled yesterday at the Gitex Technology Week exhibition in Dubai, is to expand the telco’s existing digital services, helping UAE-based government and corporate clients to transform their businesses by means of technologies such as cloud computing, Internet of Things, mobile applications and big data services.

Etisalat expects the market for such digital transformation services to be worth some Dh50 billion in the next five to seven years.

“Etisalat is already playing in various digital domains with strong references such as Dubai Parks and Resorts and the upcoming Dubai Expo 2020,” said Salvador Anglada, Etisalat’s chief business officer, in a statement yesterday.

Mr Anglada told delegates at yesterday’s Mobile 360 conference in Dubai that Etisalat had delivered the entire digital infrastructure for Dubai Parks and Resorts, including parking and transportation systems, in addition to its traditional telecoms infrastructure.

“We strongly believe that a smarter education, health care, government, industry and economy are possible with the right use of technology,” said Francisco Salcedo, Etisalat’s senior vice president of digital solutions. “Together with our customers and partners, we are helping to build a brilliant reality in the UAE.”

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