Expo Centre Sharjah showcases its services and facilities at ITB Berlin

BERLIN, 8th March, 2018 (WAM) — The Expo Centre Sharjah platform at the International Tourism Exchange, ITB Berlin, the world’s largest travel and tourism trade fair, attracted more than 2,500 visitors during its first day at the fair, which will run from 7th to 11th March.

The platform drew the visitors’ attention to the centre’s role in hosting some of the most prominent regional and international events and exhibitions.

As part of the delegation of the Emirate of Sharjah, which is headed by Sharjah Commerce and Tourism Development Authority, the participation in the trade fair aims to promote the various economic, touristic, and cultural activities organised by the centre, which comes in line with Sharjah’s strategy to enhance its status as one of the most prominent destinations for travel and tourism in the region.


Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said that the strong showing for the Emirate of Sharjah in this international exhibition reflects the Emirate’s unique place on the international tourism arena.

“Participating in this important trade fair in Berlin, which highlights the competitive advantages of Sharjah as a unique tourist and cultural destination, was a great choice, especially since ITB Berlin is the world’s largest trade fair for the travel and tourism industry, with a participation from over 180 countries and more than 160,000 visitors, making it an ideal platform to promote Sharjah and its diverse events,” Said Al Midfa. “Expo Centre Sharjah is keen to attract the world’s leading events and exhibitions to serve the economic diversification plans, which is in line with the wise directives of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.”

Al Midfa pointed out that the centre will participate in a number of exhibitions in cooperation with the Sharjah Commerce and Tourism Development Authority, which include the Moscow International Travel and Tourism Exhibition, the Arabian Travel Market, the Shanghai World Travel Fair, the Riyadh Travel Fair and other exhibitions, which will help to promote the Emirate of Sharjah all around the world, and showcase the services and facilities that Expo Centre Sharjah offers to the exhibitions that it hosts.

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