UAE telecom service providers changed their name to ‘Happy UAE’ as part of UAE celebrations in the run up to the International Day of Happiness on March 20.
Both Etisalat and du changed the name to ‘Happy UAE’.
On Thursday, the UAE marked the second phase of the journey of happiness with the celebration of the Year of Zayed and a happiness carnival. A parade, which was a part of the carnival, took place at City Walk.
— Etisalat UAE (@etisalat) March 16, 2018
The parade had 2,000 performers. There were different kinds of marching percussion bands, people in colourful costumes, and other traditional dances. There were people on horses as well as large balloons and props that were being carried by participants.
#Happy to note the #Innovative Idea again by @etisalat to Celebrate it’s #HappyUAE. #Wow. @UaeColombo Let’s Pray for The #HappyWorld too @UN. #UAE #UK @ukinuae @UAELONDON #HappinessReport #PersuitofHappiness #Etisal #Du #VirginUAE pic.twitter.com/lPVCCVCXam— Jazeem (@Jazeem) March 16, 2018
The five-day event is to headline celebrations in the run-up to the International Day of Happiness on March 20.
Some of the participants were wearing costumes made out of feathers and others made from balloons, making the parade a flurry of colours.