Head of Products, Segments and Marketing – Robert Walters – Kuwait


A well established bank in Kuwait is looking for a Head of Products, Segments and Marketing to achieve the bank’s overall responsible for the bank’s strategic and business development plans for designing innovative and customer-centric campaigns under the retail banking division. This role reports directly to a Head of Consumer Banking.

Duties and Responsibilities:


  • Manages the enhancement of retail banking product lines, consumer deposit and lending portfolios, ensuring profitable and sustainable account balance and revenue growth.
  • Defines target segments and strategies for products and bundles of products.
  • Developing both short and long term strategic business goals and ensures that it is aligned with the overall bank strategy.
  • Set up the short and long term planning for products, segments, and channel teams to ensure revenue and market share growth.
  • Strategic development of the banks liabilities and insurance portfolios.
  • To ensure right mapping of value proposition and service level differentiation
  • Manage the annual roll out of the banks marketing plan
  • Develop blended marketing channel mixes (direct traditional channels, as well as social media platforms) according to the needs of the target audience.
  • Minimum Experience and & Qualifications:

  • At least 15 years of experience covering consumer banking.
  • Hands-on experience in product development and market segmentation.
  • University degree in Business Administration with specialization in Banking and Finance, and/or Sales and Marketing from a recognized university. MBA/ MSc/ MA is a plus.
  • Job Details

    Posted Date: 2019-12-09
    Job Location: Kuwait
    Job Role: Accounting and Auditing
    Company Industry: Banking

    Preferred Candidate

    Career Level: Director/Head

    Apply Now

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