Initiative to chronicle UAE’s success story

Dubai Media Camp will bring to light numerous untold stories of aspiration, innovation and success, Latifa says

Dubai: The Dubai Media Camp will support efforts to convey a more comprehensive picture of the UAE’s incredible development journey to local and international audiences.


This was said by Shaikha Latifa Bint Mohammad Bin Rashid Al Maktoum, Vice-Chairman of the Dubai Culture and Arts Authority (Dubai Culture), at the initiative organised by the Government of Dubai Media Office (GDMO) that was held at Al Marmoom Reserve.

“Shaikha Latifa said initiatives like the camp will bring to the fore fresh stories about how the emirate’s supportive environment and infrastructure have helped businesses from across the world achieve great successes.”Tweet this

His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai attended the media camp.

By strengthening relationships between leaders of various sectors and the media, the camp will help bring to light numerous untold stories of aspiration, innovation and success, Shaikha Latifa added.

The camp, which brought together leaders of major Dubai organisations and prominent media professionals, discussed creative ways of covering Dubai’s growth story.

“The Dubai Media Camp generated fresh perspectives on Dubai’s achievements that will enrich media narratives about the emirate’s unique growth experience,” said Shaikha Latifa.

“The camp has sparked new ideas about how the media can cover the Dubai experience more comprehensively and authentically, and how Dubai’s leaders can tell even more engaging stories about the city’s journey.”

She added that initiatives like the camp will bring to the fore fresh stories about how the emirate’s supportive environment and infrastructure have helped businesses from across the world, both big and small, achieve great successes.

The GDMO’s strategic communication plans will help make sure these stories are heard by international audiences, added Shaikha Latifa.

The Dubai Media Camp launched four initiatives focused on international press visits, telling Dubai’s stories to the world, promoting relationships between media and decision makers, and supporting entrepreneurship in Dubai.

Five brainstorming sessions held at the camp created a list of ‘Top 100 Headlines’ that offers new story ideas on Dubai’s ‘untold’ successes and unique offerings.

The camp is part of the GDMO’s efforts to contribute to Dubai’s development journey and support the media in contributing to the development of Dubai and the UAE.

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