Lufthansa is striking back at competition from Arabian Gulf rivals with an $111 fare to Dubai.
It comes as tensions mount between regional carriers and European and North American rivals fearful of losing market share.
Eurowings will start to serve Dubai on an introductory fare of €99.99 said Karl Ulrich Garnadt, the chief executive of Lufthansa German Airlines.
“Our new Eurowings strategy is to strengthen our position in point-to-point traffic,” he said. “The new Eurowings will tackle on long-haul routes with a new brand launch, affordable ticket prices and an attractive route network.”
The planes, operated by the company’s SunExpress joint venture with Turkish Airlines, will also fly to Bangkok and Phuket in Thailand and Varadero in Cuba.
The new service will escalate competition with Dubai-based Emirates which this week claimed it supported more than 85,000 jobs in Europe and contributed billions of euros to its economy.
Turkish Airlines is also moving towards increased competition with Emirates and other Gulf carriers as it aims to double its fleet to 450 aircraft by 2023 as Istanbul also pitches to become a global travel hub to rival Dubai.
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