The Manager – Business Events (MICE) role is to support the marketing, promotion and sales of a world-class portfolio of business events (MICE), inter alia in the Expo 2020 Convention and Exhibition venue. The role is commercially focused with a strong emphasis on lead generation, relationship marketing and sales to 3rd party event and exhibition organisers, MICE portfolio managers, corporates, the public sector, etc.
Main responsibilities for this role include:
– Qualify potential accounts and develop relations with key contacts in trade;
– Continuously source new business opportunities through research of local and international markets;
– Build a solid relationship and network with key members of the travel trade, MICE end-users, tourism authorities, and other key stakeholders – leveraging existing networks;
– Produce and implement an account development plan for each managed account to achieve targets for MICE events and business visitors;
– Attend trade shows, key client events, FAM trips and sales trips to promote Expo venues to potential clients;
– Meet monthly activity targets through Sales Calls, Site Inspections and other market outreach activities;
– Gather market intelligence and feedback to commercial leadership to help setting strategic direction and executing commercial plan;
– Follow the most current meeting and event trends and share with commercial and operation teams to improve venue and service offerings;
– Preparation and management of bespoke pitches and bid documentation;
– Be responsible for leads management and commercial negotiations through to contracting;
– Continuously seek and secure marketing opportunities to drive sales with trade partners;
– Regular monitoring and reporting against milestones;
– Liaise with Marketing, Digital and Communications teams to organize event marketing, promotion, publicity, sales related campaigns;
Job Details
Posted Date: | 2019-03-12 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Other |
Company Industry: | Other |
Preferred Candidate
Degree: | Bachelor’s degree |