Marketing Analyst – Al Mulla Group – Kuwait

•Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies
•Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to CD
•Lead development of detailed marketing calendar in active coordination with Group Managers and Commercial Director (CD)
•Coordinate with Group Manager Vehicle Sales (GMVS) to plan for new product launches
•Recommend appropriate media channel (print, television, radio, mobile technology etc.) to Group Managers based on their targeted audience
•Plan new customer relationship reinforcement initiatives, outlining the integration required with marketing programs
•Review and approve formulations of all marketing promotions, outdoor events, media programs etc.
•Modify the marketing strategy, plans and programs suitably in response to changing business environment or business strategy
•Supervise functioning of direct reports and exercise administrative control (including authorizing leave applications) over all Marketing personnel in own department
•Identify training needs and review performance of subordinates on targets assigned; provide feedback and help them develop their skills
•Monitor the performance of direct reportees and guide them in managing their performance by providing appropriate feedback; provide inputs to senior management and recommendations for increments and promotions, if merited
•Maintain and promote staff motivation

Job Details

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