As head of the marketing department, the manager oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. In line with the need to keep the brand in front of the target audience, the marketing manager manages press relations, speaking engagements, special events and community outreach activities. Website maintenance, social media participation and trade show exhibitions represent additional tasks supervised.
The marketing manager supervises a staff of professionals and serves as an internal consultant to any business units within the corporation. Staying informed about marketing trends and monitoring industry changes helps marketing directors maintain their firm’s competitiveness. As keeper of the brand, the manager often attends client presentations and helps prepare request for proposals, or RFPs, used to pitch new business.
|Job Location:||Al Kuwait, Kuwait|
|Job Role:||Marketing and PR|
|Company Industry:||Real Estate|
|Career Level:||Mid Career|
|Nationality:||United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen|