Media should embrace change and think out of the box, says Dr. Ali Al-Nuaimi

DUBAI, 3rd April, 2018 (WAM) — Media leaders should embrace change, otherwise they will be left behind amidst the rapid transformations taking place in the sector, according to Dr. Ali Al-Nuaimi, editor-in-chief of Al-Ain.com.

Speaking at a session titled “The Transformational Arm of Regional Media” at the 17th edition of the Arab Media Forum, which started today, Dr. Al-Nuaimi said that some media leaders live in the past.

They have to adapt to ongoing changes to be able to make a difference. “In the past, we used to eagerly wait for the weekly opinion editorials of prominent media figures, which had analysis and information that everyone found useful. However, nowadays, the information provided doesn’t add value to the analysis that audiences are looking for, as easy access to information makes it hard for writers to attract the interest of readers,” Dr. Al-Nuaimi said.

Dr. Al-Nuaimi said that writers and columnists should think out of the box while writing or analysing events. He said that the best story is the story that people read, adding that writers should address their audience’s interests not their own when writing.

Media leaders should be ready to embrace the constant changes taking place in the industry and around us. Over the last seven years, due to the lack of influential media outlets, Daesh filled the gap with 90 thousand tweets a day, according to official data, he pointed out. “Media leaders should take on their responsibilities and be soldiers that can serve the nation,” Dr. Al Nuaimi added.

Held under the patronage of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum at Madinat Jumeirah, Dubai, from 3-4 April 2018, the 17th edition of the Arab Media Forum (AMF) has brought together more than 3,000 prominent regional and international media figures and thoughts leaders.

Apart from high-profile local speakers, the two-day event features 50 speakers representing 20 countries from across the Arab region and the world. Under the theme ‘Impactful Media Trends’, prominent media personalities, writers, influencers and academics are sharing their views on diverse issues at the Forum with the aim of forging a new vision for the media.

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