PR & Social Media Executive – American Eagle – Kuwait – M.H. Alshaya Co. – Kuwait

The Role

Responsible for all social media and PR channels including engaging content creation and campaigns to drive various brands and engage with followers. Develops and supports the timely and effective delivery of all content within Social Media and PR programs within host brand and Alshaya guidelines, collaborating closely with colleagues within the marketing and communications functions. The individual will also work alongside agencies and tier 1 publications in Dubai.

The candidate should possess strong social media analytical skills to engage with customers on social media channels and produce reports, target customers and identify segments.

This is an exciting role for an individual who has creative flair with excellent communication skills. Some Middle East travel will be required.


  • Social media measurement/analytics
  • Commercial sense and awareness
  • Multitasking
  • Project management
  • Public relations
  • Public speaking
  • Engaging with customers
  • Able to write a piece of content
  • Qualifications & Requirements:

    You will have/be:

  • A bachelor degree in Marketing is preferred
  • Excellent analytical skills
  • Must be creative and outgoing
  • Excellent communication skills in English
  • Must be a native Arabic speaker
  • A minimum of 2 years’ of experience in social media & public relations.
  • Familiar with all Microsoft Office and social media analytics tools
  • Photography skills are a plus
  • About American Eagle:

    American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom. American Eagle Outfitters and Aerie merchandise also is available at more than 150 international stores operated by licensees.

    About Alshaya Group:

    As a leading international franchise operator, with nearly 90 of the worlds most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

    Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

    Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Changs, The Cheesecake Factory, The Body Shop, M.A.C, Victorias Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

    From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

    Job Details

    Posted Date: 2020-01-06
    Job Location: Kuwait
    Job Role: Marketing and PR
    Company Industry: Wholesale & Import/Export Trade

    Preferred Candidate

    Career Level: Mid Career

    Apply Now

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