Regional Sales Manager – East & West Africa – VVF Group – United Arab Emirates

RSM – Africa will be fully responsible & authorized (in consultation with Sales Head MENA) to drive key KPI for Africa markets. This includes appointing new distributors, agreeing on Annual volume and value sales target with key distributor inline with the Annual Budgets.

Roles & Responsibilities:

  • Complete understanding of the Africa market. Regional split, RE splits. Must have enough exposure on top markets and specificities of those markets.
  • Fully responsible to drive Primary and Secondar sales, across different markets within the Africa region
  • Thorough understanding of Body Cleansing category, Trade & Shopper trends, Category trends and volume / value dynamics
  • Must have the ability to translate company goals and objective into Annual calendar along with highlighting the right resources and support needed to delivery on the plans
  • Work closely with Distributors team to ensure effective implementation of Strategy in trade. Ensure complete listing of company portfolio across top HSM and GT with objective to achieve 80% Weighted Distribution. Engage with distributor sales force to drive volumes in Wholesale market
  • Effectively implement the Go To Market plans for New launches and implement Annual Sales calendar across key Africa markets
  • Work closely with distributor trade marketing team & Dubai team to effectively implement Shopper Marketing campaigns across key African markets
  • Complete ownership of Annual Trade investment with close monitoring of monthly spends via monthly spending process
  • Closely track competitive environment making effective recommendation on improvement areas. Ensure implementation of Sales Price Increases (SPI’s) duly following the right legal and regulatory framework
  • Propose and implement Process and templates to track business performance. Work closely with distributor MIS team to ensure data transparency and knowledge management
  • Aggressively travels across African countries to ensure implementation on ground. Fully understand local regulatory constraints and challenges for closing sales. 

Job Details

Posted Date: 2022-12-02
Job Location: Dubai, United Arab Emirates
Job Role: Sales
Company Industry: FMCG

Preferred Candidate

Nationality: India
Degree: Master’s degree

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