For those for whom a mere standard showroom Rolls-Royce is a little too common, the British luxury car builder has a pair of alternatives.
Rolls-Royce has unveiled two bespoke cars, “commissioned to reflect the atmosphere and vibrancy of one of the world’s most exclusive and glamorous enclaves, Porto Cervo”, at its Summer Studio in Sardinia.
The motor maker to the rich and famous says the essence of the marina, on the Costa Smerelda, is reflected in two bespoke Rolls-Royces; a Wraith, the most powerful car the marque has ever created, and a Dawn, its recently launched Drophead Coupé.
To mark the opening of the Summer Studio, the Rolls-Royces have been themed from “Dusk until Dawn”.
“Patrons of our marque delight in inhabiting some of the world’s most beautiful enclaves,” says Isobel Dando, the general manager, future retail for Rolls-Royce Motor Cars.
“Sardinia, and its stunning Costa Smerelda, serves as the perfect backdrop for Rolls-Royce to host these patrons of true luxury in an intimate setting; The Rolls-Royce Summer Studio,” she gushes. “The stunning bespoke Wraith and emerald embellished Dawn, inspired by the sights and colours of Porto Cervo, have been commissioned in the spirit that so many of our customers delight in.”
The “ambient hues of dusk are imbued on the Bespoke Wraith”, the firm says. “A two-tone silver exterior reflects the dimming of the day’s light, whilst a purple feature line hints at the interior mood of this unique motor car. The Spirit of Ecstasy, the figurine that has graced the bonnet of each Rolls-Royce since 1911, casts a soft illumination from her position upon the motor car’s signature grille,” the vehicle manufacturer swoons.
“On opening the doors, the mysterious aura of twilight, so appreciated by the Costa Smerelda’s glamourous denizens, is depicted using shades of blue, purple, slate and black, bestowing the feeling of calm as night falls. The use of ostrich leather adds depth and texture to the exquisitely furnished cabin.”
In stark contrast, Dawn has been specified to “capture the vibrancy and vivid colour of the Porto Cervo seascape”.
“A unique emerald green exterior is offset against a distinct seashell and green leather interior. Open-pore teak encapsulates the occupants, alluding to the elegant sensation of a marine sojourn. A Bespoke teak boot floor mat has been created for the luggage compartment, continuing the nautical theme, Rolls trumpets with unusually poetic vigour.
The USP, however, are the emeralds and mother of pearl set into white gold on the fascia, in the shape of the emblem of Porto Cervo.
In a break from the company’s somewhat staid image, the London-based tattoo artist Mo Coppoletta was involved with the design team and created two tattooed works of art, on the same leather as is used for the cars’ headrests, which will be exhibited in the Summer Studio.
The Rolls-Royce Summer Studio in Porto Cervo will be open to customers and mere mortals until September 2016.
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