Sawab Centre launches Eid campaign

The campaign aims to promote diversity and inclusion, and the idea that people of faith are united around the world

Abu Dhabi: The Sawab Centre announced the launch of a new two-day campaign, to begin on Monday, on its social media platforms using the hashtag “#Diversity_Is_Stronger” in Arabic, English and French.

The campaign, to coincide with the start of Eid Al Adha, will promote diversity and inclusion and the idea that people of faith are united around the world regardless of ethnicity, race, tribe, sect, language or social status, by organising joint events and celebrations.

The campaign will highlight Haj rituals as Muslims come together during the pilgrimage, regardless of their backgrounds. It will also affirm the success of pluralistic societies around the world, and the roles of individuals in removing obstacles that prevent the spread of mutual understanding and social cohesion.

The campaign will also include major group celebrations and family gatherings, to share the values of mercy and sympathy between societies and neighbours. The centre noted that this is the 29th campaign organised through social media, with the aim of combating extremism and offering positive alternatives to violent ideologies and beliefs, which cause differences, divisions and conflicts.

The centre’s other campaigns focus on stories that highlight the mercy of the Prophet Mohammad (PBUH) and the important contributions of women and their active role in preventing and resisting extremism, and advancing their welfare.

Since its launch in July 2015, the Sawab Centre has encouraged governments, communities and individuals to engage proactively to counteract online extremism. During this time, the centre has given voice to the millions of people around the world who oppose extremism and support the centre’s efforts to expose the brutality and criminal nature of terror groups.


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