Senior Category Manager – Binzagr CO-RO LTD – Saudi Arabia
- Develop mid to long term strategy for all categories based on structured consumer research & insights.
- Deliver Annual operating plan in collaboration with sales and marketing that translates brand strategy into executional brand plans.
- Overseeing day to day creation of content for annual campaigns.
- Planning & execution of communication across all channels, offline & online.
- Close collaboration with digital & activation team to ensure delivering effective campaigns
- Define & monitor Key success drivers for each category
- Drive innovation through developing new products portfolio in collaboration with global brand team, supply chain, and commercial team.
- Responsible of overall brand P&L & Annual A&P for all functions
- Lead & develop marketing team.
- Overlook strategic contracts with external partners
- Manage & plan required research & Marketing intelligence required to support ideation and business cases
- Work closely with sales force to develop consumer promotions and activation in retail environment to drive pull.
||Jeddah , Saudi Arabia
||Marketing and PR