Snapchat branches into hardware with Spectacles and a name change

Social media app Snapchat is introducing video-recording glasses called Spectacles and is changing its company name to incorporate the new product.

The glasses can record 10 second of video at a time by tapping a button on the device. The video is then uploaded to the popular image-messaging app through Bluetooth or Wi-Fi. The glasses are the first hardware from the Los Angeles company.

The glasses record so-called “circular video,” meaning it plays full-screen on any device in any orientation.

They will be available in the United States in the fall on a limited basis and cost US$130.

In a way, the Spectacles recall Google’s venture into eyewear, Google Glass, which took photos and video. But that device also had a screen that let you surf the web as well and cost $1,500.

Google shuttered that venture early last year after it received a tepid response from users.

The company says it is changing its name to Snap Inc, since it now has more than one product. The app will retain the name Snapchat.

Follow The National’s Business section on Twitter


Business RSS feed - The National

About Author

You may also like

ADFF Introduces New Award for Environmental Films

  • Sep 09, 2011
WAM Abu Dhabi, Sept. 6th, 2011 (WAM) -- The Abu Dhabi Film Festival (ADFF), organized by Abu Dhabi Authority for

DCL analyzes thousands of food and environmental samples

  • Sep 09, 2011
Tue 06-09-2011 22:08 PM WAM Dubai, Sept. 6th, 2011 (WAM) -- Food and Environment Laboratory Section of Dubai Central Laboratory