SHARJAH, 10th May, 2025 (WAM) – The seventh edition of the Indian trade, cultural and entertainment exhibition ‘’Come On Kerala” commenced yesterday, Friday, at Expo Centre Sharjah, under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and will run until May 11.
Organised by Gulf Madhyamam in collaboration with the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition is the Middle East’s largest and most prominent platform dedicated to celebrating the Indian culture and the state of Kerala in particular.
The exhibition was officially inaugurated by Abdallah Sultan Al Owais, Chairman of SCCI and Expo Centre Sharjah, in the presence of Mohamed Ali Hilal Al Hazami, SCCI Board Member, and Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah.
Also present were Jamal Saeed Bouzanjal, Director of Corporate Communication at SCCI, and Hamza Abbas, Chief Editor of Gulf Madhyamam, along with prominent business figures and economic experts from both the UAE and the Republic of India.
Following the opening ceremony, attendees toured the exhibition’s various pavilions which feature a broad spectrum of industries such as healthcare, tourism, education, retail, and interior design. They explored both public and private sector pavilions showcasing their latest innovations, products, and investment offerings. The tour also included a preview of cultural and artistic performances highlighting the depth of Kerala’s and India’s traditional heritage.
Abdallah Sultan Al Owais said that “Come On Kerala” exhibition is a key component of the Sharjah Chamber’s strategic agenda to foster a robust local business environment and facilitate access to high-potential global markets, particularly the Indian market; given the strategic partnership between the UAE and India across trade, economic, and investment domains.
He added that the exhibition plays a vital role in forging lasting partnerships between Emirati and Indian enterprises, supporting product diversification, enhancing Sharjah’s economic competitiveness, and promoting sustainable long-term growth.
For his part, aif Mohammed Al Midfa stated that Expo Centre Sharjah takes pride in hosting the “Come On Kerala” exhibition that has distinguished itself as a milestone and flagship event in the emirate’s calendar.
He noted that the exhibition serves as an ideal platform for Indian companies to access regional markets, facilitating communication, partnerships and knowledge sharing between business sectors from both sides, and establishing successful trade and investment collaborations.
Hamza Abbas expressed his delight and satisfaction at the continued success of the “Come On Kerala” exhibition, noting that this year the exhibition is witnessing a significant increase in the number of exhibitors and the scale of its parallel activities.
This year’s edition features the participation of over 300 exhibitors, including government entities and major private sector companies from the UAE and India, and is expected to attract more than 275,000 visitors over its three-day duration.
The event’s agenda includes more than 20 diverse cultural and entertainment programmes, including live artistic and musical performances featuring prominent Bollywood stars.
The exhibition also offers interactive family-friendly activities, further enriching the visitor experience with exhibit halls and showrooms creatively designed to reflect Kerala’s most famous landmarks and iconic sites.
This content was originally posted at Emirates News Agency (WAM) on the Source link . Always refer to the original source for updates and more details.
