Senior Brand Manager (LCV) | Al Futtaim Automotive | Toyota & Lexus
Overview of the role
At Al Futtaim Motors, a leading player in the automotive sector, we are seeking a highly skilled and dynamic individual to join our team as Senior Brand Manager (LCV) where you will execute the product vision by being the champion of a product portfolio and the true voice of the customer across the organization.
What you will do
- Identify target segments and define the primary target customer / vehicle application for each product line.
- Manage the product lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
- Maximize mass profit of your portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
- Develop quarterly campaigns to deliver the sales volume and gross margin targets.
- Perform competitive analysis to recommend product pricing strategy for launch and develop countermeasures to solve sales performance or stock issues.
- Establish close relationships with Principal / OEM to secure UAE market voice of the customer and influence decisions that could affect short-, mid- and long-term AFM business.
- Handle OEM enquires & meet deadlines set for each project
- Attend OEM forums & Design reviews to align on the overall brand strategy
- Coordinate with Demand and supply team to ensure the desired ordering mix to support the product life cycle strategy.
- Ensure product quality is in line with GSO (Gulf Standard Organization) standards in coordination with the Homologation & After Sales Accessory departments.
|United Arab Emirates – Dubai
|Marketing and PR