Senior Brand Manager (LCV) – Al Futtaim Group – United Arab Emirates

Senior Brand Manager (LCV) | Al Futtaim Automotive | Toyota & Lexus

Overview of the role

At Al Futtaim Motors, a leading player in the automotive sector, we are seeking a highly skilled and dynamic individual to join our team as Senior Brand Manager (LCV) where you will execute the product vision by being the champion of a product portfolio and the true voice of the customer across the organization.

What you will do

  • Identify target segments and define the primary target customer / vehicle application for each product line.
  • Manage the product lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
  • Maximize mass profit of your portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
  • Develop quarterly campaigns to deliver the sales volume and gross margin targets.
  • Perform competitive analysis to recommend product pricing strategy for launch and develop countermeasures to solve sales performance or stock issues.
  • Establish close relationships with Principal / OEM to secure UAE market voice of the customer and influence decisions that could affect short-, mid- and long-term AFM business.
  • Handle OEM enquires & meet deadlines set for each project
  • Attend OEM forums & Design reviews to align on the overall brand strategy
  • Coordinate with Demand and supply team to ensure the desired ordering mix to support the product life cycle strategy.
  • Ensure product quality is in line with GSO (Gulf Standard Organization) standards in coordination with the Homologation & After Sales Accessory departments.

Job Details

Posted Date: 2024-02-10
Job Location: United Arab Emirates – Dubai
Job Role: Marketing and PR
Company Industry: Accounting

Preferred Candidate

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