What you will do:
Supervise Marketing Strategy, plan & implementation
o Define and develop the annual marketing strategy in alignment with the business’ objectives
o Design the corresponding communications plan in accordance with the approved strategy
Brand Management
o Develop a strategic direction plan for brand’s association with external/internal stakeholders (Global Aftersales brands including Al-Futtaim Auto Centers (ALAC), external but relevant businesses) as part of the wider experiential strategy.
o Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.
Social Media Management
o Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
o Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning
o Integration and implementation of social media into all brand activities, both physical and virtual.
Digital:
o Coordinate cross functionally with internal teams to manage:
Individual business websites to ensure compliance to brand standards, tonality, and communication direction
Digital media planning & performance
CRM communications to ensure efficiencies of outbound marketing initiatives
Campaign and Agency management
o Active participation in all campaign planning, management, and implementation across the agency ecosystem.
o Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.
Analytics & Reporting
o Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.
o Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter – aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.
o Marketing Investment tracking and management including supervision of PO issuance, invoicing and budget updates
Job Details
| Posted Date: | 2024-07-31 |
| Job Location: | United Arab Emirates – Dubai |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
